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Check out the latest articles on the .BIBLE blog. We hope you’ll be encouraged by the practical tips you can apply to your digital marketing strategy today.
You just took your whole workplace and offerings online, and keeping in touch with your followers will feel different than pre-pandemic. Use these 4 creative ways to stay connected with your audience.

1. Live stream from your home office.

Audiences are drawn to live video. Some prefer it over a brand’s social media posts. Whether you’ve never live streamed before or it’s part of your strategy, now is the time to embrace the medium. Check out the capabilities on Facebook, YouTube, Instagram, dssPeriscope and Roku.

2. Have some virtual fun!

Use this opportunity to connect casually with your audience. From your Facebook or Instagram page:

  • Invite connections by asking fun "would you rather" questions. Keep the conversation going by replying to comments or tagging followers whose answers you’d like to hear.

  • "Hang out" and play games. Zoom Pictionary of Skype Charades, anyone?

3. Focus your emails on generosity.

Nurture your contacts—literally—by offering what you can at no cost to them, highlighting good news, and sharing sincere well-wishes from your team.

Highlight local nonprofits by directing attention to their efforts and critical work, or stitch together some recorded greetings from your team and share this in your email communication and social media.

4. Connect using a variety of media.

Each member of your audience has a favorite mode of communication, and you want to be present in each of them. We often think of real-time phone calls or video chats fostering closeness, but so can "frequent, lightweight contact."

Check out more ideas for staying connected virtually on the .BIBLE blog.
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